Computed head-to-head · 6 dimensions
NOBL vs VIG
ProShares S&P 500 Dividend Aristocrats ETF versus Vanguard Dividend Appreciation ETF — yield, safety, growth trend, cost, scale, and tax treatment.
NOBL and VIG are evenly matched (2–2 across six dimensions) — the right pick comes down to which dimension you weight most.
Neither NOBL nor VIG wins outright — the two are nearly equivalent across all 6 dimensions, making the choice largely a matter of which account you hold them in and personal preference on yield vs stability. NOBL and VIG are evenly matched (2–2 across six dimensions) — the right pick comes down to which dimension you weight most.
On yield alone, NOBL generates 1.94% vs 1.48% — a 0.46% difference that translates to $460 more per year on a $100,000 investment.
Scorecard at a glance
| Dimension | NOBL | VIG | Winner |
|---|---|---|---|
| Yield | 1.94% | 1.48% | NOBL wins |
| Dividend safety | 7.6/10 | 7.2/10 | NOBL wins |
| Growth trend | — | — | Tie |
| Expense ratio | 35.00% | 4.00% | VIG wins |
| Scale | $12.0B | $132.4B | VIG wins |
| Tax efficiency | Qualified-eligible | Qualified-eligible | Tie |
| Overall | 2 wins | 2 wins | Tie |
Dimension by dimension
NOBL wins on yield (1.94% vs 1.48%)
On a $10,000 investment that's about $46 more in annual dividend income before taxes — though higher yield often comes with higher risk.
NOBL's higher yield (1.94%) looks attractive but investors should weigh whether the extra income compensates for any additional risk versus VIG's 1.48% — especially if the higher yield is driven by covered calls or a falling share price.
NOBL wins on safety (7.6/10 vs 7.2/10)
Our score combines yield zone, payout ratio, trend vs 5-year average, instrument type, and size. NOBL scores better on the weighted average of those factors.
Yield-trend comparison unavailable
One or both tickers are missing 5-year average yield data.
VIG is cheaper (4.00% vs 35.00%)
On a $10,000 position the lower expense ratio saves about $3100/year — small annually but compounds significantly over 20+ years.
On $10,000 invested, VIG's lower expense ratio saves roughly $31/year in fees versus NOBL. Over 20 years that compounds to a meaningful drag — expense ratios are one of the few costs investors fully control.
VIG is 11.0× larger by AUM
Larger funds tend to have tighter spreads, deeper liquidity, and lower closure risk.
Both pay qualified-dividend-eligible distributions
Neither is structurally flagged for ordinary-income tax treatment. Most distributions should qualify for the lower long-term capital gains rate if holding-period requirements are met.
How we compare these
Every comparison on this page is computed from current public data, not written by hand. Yield comes from the most recent dividend distribution annualized over current price. Safety scores combine yield zone, payout ratio, trend vs 5-year average, instrument type, and size — see our methodology for the exact formula. Tax-efficiency flags identify covered-call ETFs, REITs, and mREITs which distribute primarily as ordinary income.
This is educational, not investment advice.Scores reflect a snapshot of public data on the "as of" dates shown on each ticker's safety page. Verify on the issuer's investor relations page or your brokerage before making decisions.
Frequently asked
Which is better for income, NOBL or VIG?
NOBL and VIG are evenly matched (2–2 across six dimensions) — the right pick comes down to which dimension you weight most.
NOBL vs VIG: which has a higher dividend yield?
NOBL yields 1.94% and VIG yields 1.48%. On a $10,000 investment that's about $46 more in annual dividend income before taxes — though higher yield often comes with higher risk.
Is NOBL or VIG a safer dividend in 2026?
NOBL scores 7.6/10 (Solid) on the Infnits dividend safety scale. VIG scores 7.2/10 (Solid). NOBL is the safer pick on our scoring model.
Which has better dividend growth, NOBL or VIG?
One or both tickers are missing 5-year average yield data.
NOBL vs VIG: which is more tax-efficient?
Neither is structurally flagged for ordinary-income tax treatment. Most distributions should qualify for the lower long-term capital gains rate if holding-period requirements are met.
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