Computed head-to-head · 6 dimensions
MO vs TGT
Altria Group, Inc. versus Target Corp. — yield, safety, growth trend, cost, scale, and tax treatment.
MO wins 4–1 on our six-dimension comparison, but TGT can still be the better fit depending on your priorities — see each dimension below.
MO or TGT — which is better?
MO wins this comparison 4–1 across 6 dimensions. MO yields 6.04% — higher than TGT's 3.13% — and carries a 5.7/10 dividend safety score (Mixed) vs 8.3/10 for TGT (Strong). MO wins 4–1 on our six-dimension comparison, but TGT can still be the better fit depending on your priorities — see each dimension below.
On yield alone, MO generates 6.04% vs 3.13% — a 2.91% difference that translates to $2,910 more per year on a $100,000 investment. On dividend safety, TGT scores 8.3/10 (Strong) vs 5.7/10 (Mixed) for MO — investors prioritizing income reliability should weight that gap alongside the yield difference.
Scorecard at a glance
| Dimension | MO | TGT | Winner |
|---|---|---|---|
| Yield | 6.04% | 3.13% | MO wins |
| Dividend safety | 5.7/10 | 8.3/10 | TGT wins |
| Growth trend | -1.37% vs 5y | +0.35% vs 5y | MO wins |
| Volatility (beta) | 0.46 | 0.98 | MO wins |
| Scale | $121.9B | $67.7B | MO wins |
| Tax efficiency | Qualified-eligible | Qualified-eligible | Tie |
| Overall | 4 wins | 1 wins | MO wins |
Dimension by dimension
MO wins on yield (6.04% vs 3.13%)
On a $10,000 investment that's about $291 more in annual dividend income before taxes — though higher yield often comes with higher risk.
MO's higher yield (6.04%) looks attractive but investors should weigh whether the extra income compensates for any additional risk versus TGT's 3.13% — especially if the higher yield is driven by covered calls or a falling share price.
TGT wins on safety (8.3/10 vs 5.7/10)
Our score combines yield zone, payout ratio, trend vs 5-year average, instrument type, and size. TGT scores better on the weighted average of those factors.
TGT (8.3/10) scores 2.6 points higher than MO (5.7/10). A higher safety score means lower historical indicators of dividend cut risk — payout ratio, yield zone, and trend all factor in.
MO shows healthier dividend-vs-price trend
MO's yield is 1.37% below its 5y average, versus 0.35% for TGT. Lower (or below-average) yield trend often means price appreciation outpaced distributions — a healthier signal.
MO is less volatile (beta 0.46 vs 0.98)
Lower beta means smaller swings vs the S&P 500 — generally a steadier hold for income investors.
MO is 1.8× larger by market cap
Larger companies tend to have tighter spreads, deeper liquidity, and lower closure risk.
Both pay qualified-dividend-eligible distributions
Neither is structurally flagged for ordinary-income tax treatment. Most distributions should qualify for the lower long-term capital gains rate if holding-period requirements are met.
Full breakdown per ticker: are MO dividends qualified and are TGT dividends qualified — each with the after-tax income at every federal bracket.
How we compare these
Every comparison on this page is computed from current public data, not written by hand. Yield comes from the most recent dividend distribution annualized over current price. Safety scores combine yield zone, payout ratio, trend vs 5-year average, instrument type, and size — see our methodology for the exact formula. Tax-efficiency flags identify covered-call ETFs, REITs, and mREITs which distribute primarily as ordinary income.
This is educational, not investment advice. Scores reflect a snapshot of public data on the "as of" dates shown on each ticker's safety page. Verify on the issuer's investor relations page or your brokerage before making decisions.
Frequently asked
MO or TGT — which is better?
MO is better on our scoring, winning 4–1 across six dimensions: yield, dividend safety, growth, cost, scale, and tax treatment. MO wins 4–1 on our six-dimension comparison, but TGT can still be the better fit depending on your priorities — see each dimension below.
Which is better for income, MO or TGT?
MO wins 4–1 on our six-dimension comparison, but TGT can still be the better fit depending on your priorities — see each dimension below.
MO vs TGT: which has a higher dividend yield?
MO yields 6.04% and TGT yields 3.13%. On a $10,000 investment that's about $291 more in annual dividend income before taxes — though higher yield often comes with higher risk.
Is MO or TGT a safer dividend in 2026?
MO scores 5.7/10 (Mixed) on the Infnits dividend safety scale. TGT scores 8.3/10 (Strong). TGT is the safer pick on our scoring model.
Which has better dividend growth, MO or TGT?
MO's yield is 1.37% below its 5y average, versus 0.35% for TGT. Lower (or below-average) yield trend often means price appreciation outpaced distributions — a healthier signal.
MO vs TGT: which is more tax-efficient?
Neither is structurally flagged for ordinary-income tax treatment. Most distributions should qualify for the lower long-term capital gains rate if holding-period requirements are met.
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Compare both against your actual holdings
Put MO and TGT into the free analyzer with the rest of your portfolio. You'll see what each one contributes to your annual income, your weighted safety score, and whether adding MO diversifies you or just duplicates what you hold. No account, no download.